Bookies have been using pay per head (PPH) companies for decades now.
The technology has improved and there are several huge price per head services. These services make it easy to launch and run an online sportsbook without needing to invest too much upfront.
PPH services handle the software, development, odds management and support.
When you’re using a PPH service correctly, you can easily run your business part-time initially until you’re making enough profits consistently to make this your full-time career.
Daily Tasks as a Bookie When Using a PPH
There aren’t too many daily tasks to worry about if utilizing a pay per head.
Here are the main things you’ll need to be doing.
?Building Your Betting Sheet: It’s all about growth as a bookie. Let the PPH service handle the mundane tasks like handling support, while you worry about marketing your business.
You should always be looking to grow your sportsbook. The great thing about a PPH service is that bookies only pay a fixed fee for each active bettor. There are no minimums involved either.
We recommend utilizing social media (Twitter, Facebook and LinkedIn) to grow your sportsbook.
At the very least, getting your brand name spread across social media is always beneficial. It’s free to market on social media and is one of the best ways to find new players.
Retaining Players: The next big thing you’ll be working on is retaining players. This can be done in multiple ways, including communicating with your players.
PPH services handle the day-to-day support, but you should still be available for your players. If they have questions or need assistance, it’s important you keep them happy.
Another way to ensure you retain your players is to pay them quickly when they win. Make sure you have committed to a payout schedule with each of your players, so there are no misunderstandings.
Let the Experts Handle the Daily Operations
One of the big things a pay per head service does is handle the odds management. You don’t need to worry about setting or adjusting the lines. A PPH service will have a team to handle this.
New bookies will too often try to change the odds or add markets. PPH bookie software is highly customizable, but until you’re experienced, it’s better to let the experts handle these tasks.
Here’s what a PPH service should be handling:
Managing the Odds: A team will keep the betting odds updated 24/7.
Support: The best PPH sites have a call center to handle the bookie/player support.
Development: The PPH service will manage the software and host your website.
Software: Most PPH services have a sportsbook, casino and racebook.
For the low cost of $10/head (weekly fee per active bettor) or less, a PPH service will handle all of the tasks above. You’ll have your own website and they’ll handle the technology.
If you’re focusing on the tasks you need to focus on, which you need to do if you want to correctly use a PPH service, then you’re going to see your business grow quickly.
More information at: if utilizing a pay per head