As a sportsbook owner there’s a lot on your plate at once. You need to manage the back-end such as the software, odds management and data to ensure you’re bookie runs smoothly.
However, the number one tip I can share with you is to excel at player management.
Player Management as a Bookie Owner
Managing your players can be broken down into several categories that we’re going to discuss.
- Customer Engagement: Communicate with your players regularly through email or text. I recommend setting up a CRM system to help your retention efforts. It’s easier to start up campaigns and track the results when you have a CRM system.
- Live Chat / Support: While you should be easy to reach if required by your players, a great PPH service will also offer 24/7 support and in many cases live chat.
- Social Media: Don’t just use social media to spam marketing. It won’t work. Use social media to engage with your customers and to prospect potential clients. Gaining trust is important if you want to market on social media, as there’s a lot of competition/saturation.
- Customer Profiling: Make sure you utilize the tools provided by your PPH service. Building profiles on your clients is important to monitor and manage your risks as a bookie.
- Easy Deposits/Payouts: One thing all bettors have in common is that they expect to be able to deposit and withdraw funds easily. Don’t make it difficult for your players.
If you excel at player management you’re going to become a successful bookie.
Once your sportsbook grows it’s a full-time job managing your players. This is why it’s important to join a PPH shop that’s going to help you grow your business by providing experience and resources.
The best PPH services have full-time teams working around the clock to satisfy the bookies that use the service to run their sportsbook. Your PPH sportsbook provider should help you with ensuring your players are having no problems accessing their account and placing bets.
The hardest thing to do in this business is consistently find active sports bettors. That’s a problem that most sportsbooks have, which is why the big bookies have such huge marketing budgets.
You’re not going to be able to compete with the marketing budgets of the big bookies, which is why I stress the importance of player management. Once you have players betting on your sportsbook, it’s important to do everything you can to retain those players and keep them happy.
Not only will this help retain players, but happy players are more likely to recommend your bookie to their friends and family. In some cases, they may even share your bookie online. You’re going to rely on word-of-mouth advertising at times, so do your best to satisfy your clients needs.
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